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Thomas International

Thomas International

February 2018


Business services

Marlow, UK

International provider of psychometric assessment solutions for SMEs

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Business at the time of investment

Founded in 1981, Thomas International is a leading provider of online psychometric assessments, consulting and related products and services. The Company has been delivering assessments to assist SMEs in the recruitment, development and retention of talent for 37 years. Headquartered in the UK, the Company has 81 offices globally with over 75% of sales originating from international markets.  More than 2 million Thomas International assessments are completed each year across over 60 countries and in 56 languages. Thomas International is a key innovator operating within a $3 billion global market, providing low cost, easy-to-use solutions to a growing client base.

Investment rationale

The acquisition of Thomas International stems from Palamon’s investment thesis in the substantial growth opportunity that exists for data, analytics and software solutions that enhance operational efficiency and effectiveness of SMEs. The Company is well-positioned to capture the rapid growth in the SME market for psychometric testing through a global distribution strategy, benefitting from a strong and sticky existing customer base, a tremendous digital product and a significant untapped market for the core product range.

Value creation

  • Built out a highly experienced senior team:  Recruited Executive Chairman, CFO, COO, CTO and CMO to augment management capabilities.
  • Modernised technology infrastructure:  Put ‘digital first’ at the heart of the value proposition, modernising the platform and migrating to the cloud in 2019.
  • Improved sales effectiveness:  Refreshed sales strategy and launched comprehensive pricing review, improving both cross-sell and up-sell.