Online retailer of premium beauty products
Feelunique was a leading online retailer of premium beauty products, serving predominantly the UK market and employing 125 staff. The company generated around £30 million of revenue.
The European beauty market was worth approximately €75 billion per annum, however penetration of the online channel was below 5%. The online channel had been slow to develop, particularly in premium beauty, due to the tight control of brand owners over distribution channels. Feelunique was strongly positioned as one of the only third parties authorised to sell products for the leading brands. With the inexorable shift to online the company was ideally placed to build out a dominant position in the market, not only in the UK, but across Europe as a whole.