Leisure & retail
Online budget accommodation booking agent
EnGrande was an entrepreneur-led company focused on generating booking for budget hotels through a number of websites, the most successful of which was budgetplaces.com. The company offered an inventory of 7,000 1-2 star establishments predominantly in Europe and employed approximately 85 people.
The European hotel sector generates sales of €85 billion per annum of which on-line bookings currently account for around €14 billion but are growing at more than 14% per annum. The European budget accommodation sector itself is currently worth approximately €15 billion per annum and is rapidly growing due in part to the expansion of low cost carriers. The fragmented nature of accommodation suppliers and their low penetration on-line presented EnGrande with a strong opportunity to accelerate the growth of its network of providers and become the leading player in the budget market.
EnGrande generates bookings for more than 10,000 establishments, with a footprint expanded to Asia-Pacific and North America.